contract
therapeutic agreement
initial agreement on frequency, confidentiality, cancellation policy. signed in duplicate at the 1st session.
v2 · apr 14
welcome · first read
a platform
for the work
after the session.
Floranima is an emotional operating system · a digital sanctuary where the patient arrives slowly and the therapist holds only the place of the encounter. Everything that comes before and after the session is our responsibility.
This page exists so you can understand, calmly, what belongs to us, what belongs to Anela, how money flows, and what to expect when the first patient arrives.
anela · breathing
01 · floranima
01
four things that hold the place together.
We are not a marketplace, nor an online clinic. We are the home where the patient rests between sessions and where you · the therapist · find everything ready when they arrive. These are the pillars.
a · presence
the patient enters and breathes.
The patient app is a sanctuary, not a wellness dashboard. Journal, breathing, session balance, monthly reading · everything in amber silence over midnight. No badges, no streaks, no manipulation.
b · anela
a quiet copilot by your side.
Anela is the platform's intelligence · schedule, finances, reminders, engagement signals, message drafts. Never diagnoses. Never speaks before being called. Always returns control to you.
c · marketing
we bring the right fit.
We invest in the site, ads, company partnerships, editorial content. Patients arrive by affinity · work anxiety, grief, couples, elder care. You don't need to post, hand out flyers, or trade referrals.
d · care
a network that cares in network.
Floranima Care is the access arm · scholarships for those who can't pay, in-session donations, the corporate fund. You join when you want, with the number of slots that feel comfortable.
02 · anela
02
anela is a presence, not a chatbot.
She shows up wherever you need a second administrative mind, but never where you need silence. These are the six things she does for you day to day.
slow voice · no emoji"let's take it slow."
a · schedule
keeps your schedule standing.
Confirms attendance, sends reminders 24h and 1h before, opens slots when someone reschedules, offers them to the waitlist with your consent. You only see what changes.
"tomorrow at 10am was moved to friday · marina let us know right away, all good."
b · finance
counts the money before you remember to.
Calculates what came in, what lands in your account, and issues receipts automatically. Patients get the receipt by email right after the session, ready for reimbursement.
"this week closed at $1,040 net. next payout lands on the 12th."
c · engagement
notices who is drifting away.
Watches quiet patterns · who cancelled twice in a row, who went silent, who changed tone in the journal. Tells you with care, no alarm. You decide what to do.
"camila didn't reply to thursday's reminder. not urgent · just wanted to tell you."
d · recovery
helps you pick up the thread.
For paused patients, suggests a short and gentle note · you approve, she sends. On average, 4 in 10 return within two weeks.
"can i write to joão? it's been 6 weeks. i have a draft ready."
e · listening
reads the journal with you.
When the patient allows, Anela does a weekly reading of the journal · recurring themes, tone shifts, anchor words. You open it in the chart; it never lands in your email.
"in this week's journal, heavy words dropped by half."
f · matches
brings patients your way.
When someone arrives through the site looking for what you offer, Anela introduces them · short summary, without exposing the patient. You accept, decline or ask for more context.
"two people in the queue asked for someone like you. want to see the matches?"
03 · documents
03
the paperwork solved.
Anything involving signature, registration or proof already exists as a template on the platform. Most is generated automatically after the session. You only review if you want to adjust.
automatic
professional receipt
generated and sent to the patient after each paid session. floranima standard model · ready for reimbursement.
automatic
template
attendance certificate
for referral to a company or institution. only date and duration · no clinical content.
v1 · mar 02
consent
informed consent
for session recording, media use in supervision, or sharing with an external supervisor.
v1 · mar 02
chart
patient file
session notes, progress, hypotheses. end-to-end encryption. exportable at any time.
encrypted
supervision
case report
template for clinical supervision or the floranima council table. anonymisation optional.
v1 · apr 28
04 · economics
04
the money side, no curtain.
There are two distinct flows: the 1st session of each new patient, which funds the marketing that brought them to you; and the maintenance fee, which covers infrastructure, Anela tokens and WhatsApp. The fee drops as you grow on the platform.
a · first session
the 1st session is floranima's · it's what pays the marketing.
Whenever a new patient reaches you through Floranima, the initial session is entirely ours. It funds ads, company partnerships, editorial content, SEO, the matching team, and Anela's time choosing well.
In return, you don't spend a cent on your own marketing. No posts, no flyers, no cross-referrals, no social media presence required. We bring those who fit · you hold the room.
1st session · new floranima patient
Floranima · 100%$100
$100.00 · covers the average acquisition cost of that specific patient (ads, content, matching).
2nd session onwards · normal split
you · 91%$91.00
$91.00 · you · $9.00 · Floranima (current maintenance fee: 9%)
patients you already had and migrate to Floranima stay 100% with you for the first 3 months · Anela takes over scheduling and billing, without charging marketing on someone you brought yourself.
b · maintenance fee
the fee drops with time.
From the 2nd session onwards, a maintenance percentage applies. It funds the operation that holds the service up every day · Anela tokens (each conversation, each journal analysis, each draft), WhatsApp sends, encryption, support.
tiers by sessions held
you · caregiver
welcomer0–50 sessions
start of the journey · covers initial infra and tokens.
12%
caregiver51–200 sessions
you are here · 84 sessions held.
9%
guardian201–500 sessions
next tier in 117 sessions.
7%
conductor500+ · engagement ≥ 80%
lowest fee · for those who made Floranima home.
5%
high engagement cuts another 1%. patients who show up and return make Anela work less · and that comes back to you. it's a system that recognises the long relationship.
05 · council table
05
a circle of colleagues, when the case asks for it.
For difficult cases or moments of doubt, you convene a virtual table with three colleagues from approaches different than yours. Anela organises the question, forwards it anonymously, and returns the three views within 24 hours.
The table is not clinical supervision · it is a second listening. It works best when you want to see the same case through three windows: the symbolic, the behavioural, the somatic.
Every table is anonymous on the patient's side. Colleagues read the summary you write · Anela helps anonymise and sharpen the question.
You choose the composition: three different approaches, or three from the same to go deeper. Each colleague replies in writing, in brief prose · no checklist, no template.
The first table of the month is part of the plan. Subsequent ones have a symbolic fee that goes entirely to the consulted colleagues.
a · psychoanalysis
lacanian · symbolic
helena R. · 14 years · clinic of the symptom. holds council every tue and thu.
b · jungian
images · processes
theo A. · 22 years · individuation, dreams, midlife transition.
c · cognitive
CBT · trauma
pedro L. · 11 years · PTSD, anxiety, gradual exposure.
d · third wave
ACT · values
aisha B. · 9 years · acceptance, mindfulness, cognitive defusion.
e · systemic
families · couples
rita N. · 17 years · couples therapy, parenting, conflict.
f · somatic
body · trauma
davi K. · 8 years · somatic experiencing, nervous regulation.
g · gestalt
contact · presence
laila M. · 15 years · awareness, contact boundaries, here-and-now.
h · child
children · youth
iara S. · 12 years · play therapy, family bond, school.
06 · floranima care
06
a network where care sustains itself.
Care is Floranima's social arm · a sub-brand that enables access to therapy for those who cannot pay. You join as much as feels comfortable; the Care patient never knows they received a scholarship.
how it works for you
you set how many slots you offer.
On your profile you say: "I have two Care slots per month". Anela matches patients who requested a scholarship and fit your profile. Sessions are paid by the Care fund · partner companies, in-session donations, institutional fund · at your full rate, with the usual maintenance fee.
The patient receives care identical to the standard plan. Nothing in the interface signals they are Care. You don't treat them differently. They don't feel different. The difference exists only in the financial backstage.
a
you set the limit
0, 1, 2, 3 Care slots per month · you adjust silently, whenever you need.
b
the patient doesn't know
same screen, same receipt, same flow. zero stigma · zero visible difference.
c
you receive full rate
the Care fund pays your standard session rate. usual maintenance fee.
d
count counts for tier
Care sessions count the same in the ladder · welcomer, caregiver, guardian.
e
report optional
if you wish, you receive an anonymous end-of-year report on aggregate impact.
when you are ready
have you read enough to begin?
There's no rush. You can return to this page any time. When you want to take the next step, Anela is here waiting.